My Process
I start with understanding who you're trying to reach and what they actually care about. From there, I work with teams to figure out the right direction, then design solutions that feel intentional and work at scale. The whole goal is making things that are easy to use, look right, and feel like they fit together.
Research & Strategy
I start by actually talking to users—surveys, interviews, watching how they use things. This helps me understand what they need so I can make better design decisions.
User interviews & surveys
Persona development
Customer journey mapping
Information architecture & content strategy
Discovery
Before designing anything, I get everyone on the same page. We figure out the goals, understand who we're building for, and make sure everyone's headed in the same direction
Product & brand strategy workshops
Competitive & market analysis
Defining success metrics
Experience Design
Once we know where we're going, I design the actual product or brand. That means making interfaces that make sense, building design systems so everything works together, and testing to make sure it actually works.
Wireframing & interaction design
UI design & system development
Prototyping & usability testing
Accessibility & scalability
Marketing design & brand storytelling